The Sims 3 Showtime Announcement

SHARE THE STORY OF YOUR SIMS’ RISE TO FAME IN EA’S THE SIMS 3 SHOWTIME

Pre-Order the Newest Expansion Pack from the Best-Selling PC Franchise of 2009* and Receive an Automatic Upgrade to a Special Limited Edition**

REDWOOD CITY, Calif., December 6, 2011 – Here is your chance to become a star and tell the story of your journey! Electronic Arts Inc. (NASDAQ: ERTS) today announced that The Sims™ 3 Showtime Expansion pack*** for PC/Mac is in development and will launch worldwide in March 2012. The latest expansion pack from The Sims Studio allows players to live the rags to riches story with their Sims and share these experiences with their friends. Using new and innovative social features such as individual in-game news feeds and live updates, players are connected to each other like never before.

“The Sims 3 Showtime is a huge step forward for The Sims franchise,” explains Scott Evans, General Manager of The Sims Studio. “For the first time, we are introducing social features that allow you to send your Sims to a friend’s game, perform at their venue in front of their Sims where you both will earn rewards, and capture and share these in-game moments of your rise to fame.”

The Sims 3 Showtime allows players to connect and share with their friends and fellow fans of The Sims without ever leaving the game. Players will venture into a new world and live the dream as singers, acrobats, magicians and DJs. Using the all-new SimPort feature, players can send their Sim into a friend’s game to perform in their world, book gigs in their friends’ town, go on tour, and be reviewed. Along the way, players can earn rewards for achieving goals and accomplishing special challenges that can be tracked and shared via in-game social wall posts. Players have the opportunity to post their Sims’ successes, share gameplay techniques, create wishlists and send gifts, search for new friends and share memories through their in-game news feeds and as e-cards.

Players who enjoy building can customise their Sims’ stages using props and special effects to create unique venues such as a swanky concert hall, a massive stadium or an indie club. How the stage is built will directly influence a player’s Sim’s performance and career progression. For players who love a challenge, they can earn in-game rewards and accomplish goals such as performing a legendary show in a high-level venue. For players who enjoy experimenting, an endless amount of gameplay opportunities and choices within the game provide a vast array of situations for cause-and-effect play and hilarity to ensue.

The Sims 3 Showtime is currently available for pre-order****. Those who pre-order now will be automatically upgraded to a special Limited Edition version, which features the Ultimate Stage venue. Players can place this fully customisable venue in their world and will be able to use it as an additional stage for their Sims to perform on, complete with in-game props, backgrounds, lights and special effects. This bonus venue is available through pre-order and while supplies last.

For more information, please visit http://thesims.com/en_gb/the-sims-showtime, like the game on Facebook or follow us on Twitter®. For more information on The Sims 3, please visit http://www.thesims3.com/.

*In North America and Europe according to NPD data, Chart-track, Gfk France, Gfk Spain, Gfk-MCC Germany and EA internal estimate.
**While supplies last.
***Requires The Sims 3 for PC/Mac to play.
****Conditions and restrictions apply. See http://store.origin.com/store/eaemea/en_GB/pd/productID.241940500?source... for details.